Geoff Simm is Professor of Global Agriculture and Food Systems and Director of the Global Academy of Agriculture and Food Systems at the University of Edinburgh. The agrifood academy is an interdisciplinary hub of researchers, teachers and students seeking evidence and learning for sustainable, ethical food systems for healthy people and a healthy planet. Geoff’s background is in research, education, industry and policy engagement on sustainable farm animal breeding and sustainable agri-food systems. He is a Fellow of the Royal Agricultural Societies, a Fellow of the Royal Society of Biology and a Senior Fellow of the Higher Education Academy.